Beyond Amazon, Thanks to Amazon FBA, more and more entrepreneur are now taking a stab at selling Physical Products.
But while selling through Amazon this way is extremely easy, it’s also crucially not your only option.
Once you have a product, you can now sell in a variety of ways. Send some of those products to Amazon, and some to yourself!
And once you have your Physical Products you then open up some new marketing methods, here are just a few…
Through Your Own Site
If you’re a webmaster or blogger who currently makes most of your profit from Google AdSense and affiliate schemes, then hopefully you will have begun to see the merits of selling a product and particularly a Physical Product which will mean you become the sole beneficiary of your own hard work and that you maximize the potential profit you can make from each customer.
Having a Physical Product on your site which you can sell means you keep the visitors on your page rather than sending them away, you strengthen your brand, and you don’t share your profits.
At the same time, you’ll find that actual physical products still sell much more effectively than digital products and according to statistics they sell roughly three times as many.
You will now earn enough per visitors that you can afford to use some more expensive methods of promotion.
That and you’ll have something that you can display physically and that will be interesting enough to draw visitors in its own right.
Here’s how to promote Physical Product items on the web.
Use Existing Channels
There are many different channels you can use to get word out about your Physical Product.
For instance you can promote your products on eBay which will be a great way to connect with people who are searching for something like the item you offer.
Likewise, you can also sell your item on Fiverr (especially if there’s an element of customization) or you can generate a buzz for it before you’ve even released it using Kickstarter.
Use a Mailing List
When people visit your site, what’s the one thing you want them to do before anything else? The answer is easy – you want them to sign up to your mailing list so that you can start marketing things to them directly and addressing them right in their own inbox.
This is also a great way to invite people to get in touch with their feedback and suggestions which can help you to tailor make products for your audience.
How to Get Multiple Product Sales as a Seller
Selling a product is perhaps the oldest and most straightforward business in the world.
This is a simple exchange where you give someone an item, and they give you cash in exchange.
To make this work you need to ensure that they consider that item more valuable than the money you’re charging for it, while at the same time ensuring that you spend less than that amount of money in developing it.
Those are the basics, but when it comes to the difference between a successful product business and an unsuccessful one things get a lot more complicated.
This is a very fine art and precise science where even slightly tweaking a single variable can make all the difference.
Some of this is to do with marketing of course, but more important is what you do once you’ve got the sale.
Once you’ve sold something to someone once, how do you ensure that they want to come back for more? How do you capitalise on that opportunity and go from a single sale to many?
High Quality Products
The most important factor here is the product and this is why it’s so important to invest money in researching and developing/acquiring the very best products you can.
Many companies here will think too much in the short term and aim to simply sell a single item.
What they aren’t recognising is how much damage a bad product does to their reputation and their brand.
Investing in quality products means investing in your customers and going from one off sales to lifetime loyalty.
More to Buy
If your goal is repeat buyers, then you also need to sell a product that benefits from/requires multiple purchase.
If you sell a TV, the soonest you can expect to get another customer is in a couple of years.
That’s why some companies will cleverly create complementary products that allow them to take advantage of their customers’ newfound familiarity with their brand.
This is also the benefit of having a brand in general.
That way, you can sell multiple products but leverage the good will built by one in order to sell many more! Stick within a single product category, but create variation and encourage people to “double dip.”
Finally, if you want to go one step further, why not entice your customers to come back by offering them some kind of incentive? If repeat customers get money off, then that will give them much more reason to come back to you instead of going elsewhere. Combined with the points above this is really just the icing on the cake.