Be Organize Your Podcasting and Be Consistent, So You Can Guarantee Your Success.
Your listeners will expect you to publish new podcasts on a regular basis and you will disappoint them if you don’t do this.
Not only that but you need to provide your listeners with the very best content that will help them to achieve their goals.
The best podcasts are always planned and this is relatively easy for you to do.
You may hear some people tell you that the very best podcasts are created through “winging it”.
This means that you create your podcasts on the fly without any planning or scripting.
We believe that this will not produce the best podcasts as you are likely to forget some important points that you want to make due to the pressure of the recording situation.
Not only that, but podcasts created without a script tend to be full of mumbling with lots of “ums” and “ahs”.
Your audience does not want to hear this kind of podcast.
When you are just starting out it is especially important to plan your podcasts.
Using a Script for your Podcasts
It is really worth taking the time to write a script for your podcasts.
When you are just starting out we recommend that you produce a full script which includes everything that you are going to say.
When you use a full script like this you will not miss anything important and there should be a lot less mumbling.
The only downside with a full script is it can kill spontaneity.
After a while of practicing with a full script you will soon get used to adding spontaneous elements to your podcasts and let your personality shine through.
The alternative to a full script is a “prompt” script.
This is a script that just contains a series of pointers or prompts about what you need to talk about in your podcast.
Once you have recorded a few podcasts using a full script you can try a prompt script to see how well you do with it.
Plan your Podcast Content
You need a plan of what you are going to cover in your podcasts.
It should always be your aim to provide solutions to the problems that people are experiencing in your niche.
If you need to conduct some research to answer these questions correctly then make sure that you do this.
The best podcasts always provide value to the listeners.
If you stop doing that then you will lose your listener base so it is essential that you determine what subject you will discuss for each podcast and add value by providing useful tips and advice to your listeners.
Use a Calendar App to Plan and Organize
There is a reason why companies have used editorial calendars for many years – they work! So we recommend that you use a calendar to organize the content and recording of your podcasts.
There are many calendar apps available but one of the best ones to use is Google Calendar.
Google Calendar is free and you can use it to specify when you need to research and create the content for your podcast.
You can add descriptions and notes to calendar events and you can even attach files.
Remember that you need to adhere to a regular publishing schedule so using a calendar app will help you to do this.
How To Conduct A Great Podcast Interview
The success of a podcast interview largely comes down to the questions that you ask the interviewee.
It is not that difficult to become a very good interviewer and create podcasts that your listeners will really appreciate.
When you achieve this your audience will be hungry for more.
How to persuade people to be Interviewed
A lot of podcasters get really stressed when it comes to convincing experts in their niche to be interviewed.
The stress rises if the person is really famous. Well here is the best way to do it – just ask them! Most people love to give their opinions and probably 9 out of 10 that you ask will agree to an interview.
Before you ask someone really famous for an interview it is best if you have some kind of track record first.
If you have a large listener base and have interviewed a number of other people in your niche then they are far more likely to say yes.
Think about your Listeners
When you are conducting interviews for podcasting always think about your listeners first.
The more that you know about your audience the better your interview will turn out.
You can ask questions that you know your audience wants the answers to.
Discuss this with the interviewee before you conduct the interview.
Come up with a list of questions prior to the interview and send them to the interviewee.
Ask them to add some questions too if they want.
Agree everything before you start the interview.
Get some Background
Most of your listeners will be interested to know how your guest started out in life.
You will get the best results if you treat the interview as a story.
So find out where your interviewee was born, where they grew up and what kind of early experiences they had.
So you could consider the following questions:
- Where were you born?
- What education did you have?
- Did they work any jobs before entering their chosen field?
- How did they become so good at their subject?
These kinds of questions should lead you nicely into the current success.
Why is the Interviewee so Successful?
Your listeners will want to know how your interviewee became so successful.
People will willingly talk about this but they may not be willing to discuss all of their secrets.
This is fine – don’t push them to do this.
Ask your guest to identify the steps that they took to get where they are today.
Did they undergo any mindset changes to get there and if so how did they achieve these changes? Your aim here is to show that there is a process and that your listeners can emulate the same success.
Ask many “How” questions
Your job as the interviewer is to provide clarity for your listeners.
So if you are interviewing someone and they say “I became an expert copywriter in 2003” then ask them How they became an expert copywriter and even How did they know they had achieved expert status.
“How” questions are the best for drilling down and opening new doors.
Sometimes an interviewee may be a bit vague with their answers and asking them How will open them up more.