How to Choose a Category of Product to Sell on Amazon

When you first start your Amazon FBA business, you will be faced with the task of choosing a Product to Sell on Amazon

This means finding something that people will want and that you can buy in bulk for a low price.

The great news – and big issue – is that sites like Alibaba make this extremely easy and provide you with nearly limitless options.

So, where do you start?

What category of product do you want to sell even?

Pets? Grooming? Fitness?

Let’s take a look.

Stats and Audience

What might help sway your decision, is the size of the audience, the amount of competition, the appeal, and whether or not the category is currently popular.

Choose a broad niche like “health” and you’ll have a nearly endless market of buyers, but you will also face extremely huge amounts of competition.

Choose a narrower one – like curling – and you’ll find it much easier to stand out, but you might not have quite the same large audience.

As a rule, finding a niche that is smaller is usually a good idea.

The smaller your business, the lower your marketing budget is likely to be.

And in that case, you’ll do much better if you can find an industry where you aren’t competing with giant corporations for advertising space!

Want vs Need

Another thing to consider is the emotional drive that compels people to buy in this niche, as well as the number of other options available to buyers.

For example, health products are often very successful because they have a strong emotional pull.

People want to be in shape because they think it will make them happier, more attractive, and more energetic – these are all things that people NEED and don’t just want, and they’re things we feel stressed about.

Curling doesn’t have quite that same crucial drive.

On the other hand though, selling products that someone needs for their job can be something that has a much greater sense of urgency – which is something that can help you to sell.

Consumables and More

There are so many other factors to consider that can help you to choose great products – such as whether an item is consumable (or has consumable elements), the overheads, the competition…

So of course you could opt to choose the products separately and not to worry about niche.

But if you hope to grow your business and create a brand, then picking an industry first is the smarter strategy.

Going International With Your Amazon FBA Business

When selling through Amazon FBA, you will first need to sign up for an account.

This is a relatively straightforward process, except that very first bit: choosing which Amazon you want to sign up to!

That’s because there are actually three Amazon(s):

  • Amazon UK (
  • Amazon US (
  • Amazon India (

Amazon UK also serves other parts of Europe such as Germany, Italy, and France.

Amazon US meanwhile will also cater to Mexico and Canada.

You can choose to sign up to all three of these, but it’s a good idea to start with just one – and Amazon recommends that you pick the one closest to you.

Hopefully in future, Amazon can find a way to combine these sites for sellers and create a single portal.

That would be much easier for affiliates too!

But it gets worse.

Sellers outside the US hoping to sell through will face other potential challenges as well.

The US to GBP exchange rate offered by Amazon is very bad for example (around 3-4%) and companies will need to register for TAX in the US.

So even if your market is primarily based in the US, you will still need to pick the store that is closest to home in order to make this a viable business model.

The good news is that if you live in the US, none of this is a problem!

But what if you don’t?

The Solution

So, what is the solution?

There are a few.

One is to find a business partner in that country to work with that you can make an agreement with – they will act as your representative and will share the profits in some way.

Another option is to use an alternative fulfilment company.

There are actually many companies that offer similar services, and a quick search will yield many working in your region.

You can still list on Amazon OR you can choose to sell direct through your own website via – say – an eCommerce Store.

As long as you have an audience and a brand that people respect and are engaged with, then this can be a highly viable strategy that works extremely well!

Finally, you could always go back to basics and sell direct from your home.

Doing this is tricky, but with a freight forwarder it is certainly possible and can help you take back full control of your business.

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