Before You Start Filming, Take These Steps

You should learn how to Start Filming, because creating a YouTube channel is quick and easy and will do wonders for your online presence.

It can tie into your Facebook or Twitter or Reddit or other social media and provide ad revenue to boot.

So where to begin?

Well, there are some things to keep in mind before you start.

✔ Who are you talking to?

If your goal is to talk about investment strategies, you’re probably not going to target 14‐year‐olds.

On the other hand, very few investment bankers really care about skateboards.

Decide who your audience is, what they need, what they want to see and how they want it presented.

Start with who you think you are in terms of audience, your age group, your interests, and your hobbies.

✔ Who is your competition?

You have competitors.

No matter how unique you believe your product might be, there is someone out there with something very similar.

Now pay attention to what they are doing, what works, what doesn’t and find a way to set yourself apart.

Use that information to do your channel differently, either in content or style, something that sets you apart from the pack.

✔ Get some content in the back

Create three or four videos and have them uploaded.

Creating and uploading are pretty straightforward, there are numerous instructional videos on how to get it done.

Why? You’re going to want first‐time viewers to have a few videos to look at in order for them to get a pattern and be enticed to return for more.

✔ Be consistent

Most initial channels attract viewers only to lose them again because the videos are being randomly updated or not updated at all.

If there is a new video every Friday, viewers will return every Friday.

If there’s a new video every other Thursday, they’ll come by twice a month.

But if it’s random and skips a week now and then, they’ll be frustrated and give up.

Once you’ve made a schedule, stick with it.

Make sure it’s there when expected.

✔ Have a backlog of videos for people to watch

If viewers like your style, they’ll want more.

Give them plenty of options for more content.

✔ Check the SEO

Search Engine Optimization.

Use the right keywords to be found in a search.

Make sure the title of each video clearly explains what the video is about.

Make sure the description is clear.

Keep these things in mind, and you’re on your way to a successful YouTube channel

Got Your Channel Set Up? Now What?

So you’ve got your YouTube channel set up.

You’ve even picked out your topic and figured out how to stand out from the crowd.

You’re ready to roll.

Now what? Here are a few items to check off the list to keep the momentum going.

📱 Make a commitment

Don’t keep your viewers waiting.

With today’s short attention spans, you want new content there rapidly.

Upload at a minimum once per week.

If your subscribers know you’re going to post every Sunday, they will wait and check in every Sunday.

If there’s nothing new there, they’ll forget about your channel.

Post multiple times per week if you can but create a schedule and stick to it.

📱 Get a video flow you can live with

You’re not producing a mega‐blockbuster‐epic movie.

On the other hand, you’re not going to create a jerky, cheesy hand‐held nightmare either.

You know your budget; you know how much time you can put into this.

Create a workflow that falls somewhere in between cheap and pompous.

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📱 Give ‘em the hook

For example, if you’re going to show someone how to create an ice sculpture with a chainsaw, start with showing them the end result.

Let’s see the angel first, then bring out the block of ice and the chainsaw.

If that’s not appropriate, start with a story.

People will sit and wait for a good story, and if there’s a story behind the video, it’ll enhance the viewing.

📱 Pay attention to the credits

You’ve seen the credits and opening music.

It’s the part that people try to fast forward through.

Everyone on the team deserved recognition for their hard work but keep the credits as short and sweet as you
can.

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