Here are five tips for starting a YouTube Channel that people will want to watch.
Whether you’re ready for it or not, video is the future of the Internet.
In fact, by the year 2021, video will make up 82 percent of all traffic.
If you want to take advantage of all that video has to offer, then you need to start a YouTube channel for your brand or business.
Invest in Ideas and Concepts, Not Equipment
The only equipment that you need to start a YouTube channel is a smartphone.
What you probably are lacking is a great idea and concept for your channel.
If you want to have a successful YouTube channel, then you need to spend some time figuring out your niche.
You can start by writing down 25 to 50 ideas for videos.
Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing.
Keep Your Videos Short
Viewers today want bite-sized chunks of information.
Unless you know what you’re doing, you can’t succeed in producing videos longer than two minutes.
When you start, the viewers don’t know you.
The only thing they have to judge whether they will watch your videos is the title, thumbnail and duration.
Design Thumbnails That Pop
The only thing you have to market your videos when you start is the thumbnail.
While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail.
This makes it extremely important for you to make sure your video thumbnails stand out.
Title Your Videos with Humans and Search Engines in Mind
The same SEO techniques that you use on your web page also apply to your YouTube video titles.
You need to make sure that your video titles not only grab the attention of viewers but that it includes relevant keywords to catch the attention of the search engines.
Also, the first two lines of your the descriptions are usually shown on the search results, so make those lines count.
Engage Your Audience Through Comments
The last thing you want to do is be a nameless and faceless entity.
YouTube audiences want to connect with their favorite channels.
One of the easiest ways to do this is to engage with them in the comments section of your channel.
While it can be time-consuming, it will be well worth the effort you put in when you start to gain more subscribers.
Creating a YouTube channel that people want to watch is not difficult.
While it will take some time and effort, keeping these five tips in mind as you move forward will help ensure success.
If you’ve been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new username it’s essential to ask yourself some questions.
The following five questions will help you start thinking about your goals and will get you on the right track to be successful on YouTube.
Why Do You Want to Start a YouTube Channel?
This is probably the most critical question that you need to ask yourself before you get started on YouTube.
Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business? Do you have a passion for video production? All of these are excellent reasons for wanting to start a YouTube channel.
However, if you are just looking to go viral and make a lot of money, then you need to rethink things.
Should I Upload Commercials About My Products & Services?
Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials.
The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional.
Creating how-to-videos, review videos, and tip videos can help build your authority without having to sell your products or videos.
How Should I Describe My YouTube Videos?
The descriptions for your videos need to be concise and should include your company website’s URL in the first sentence of the description to encourage your viewers to visit your site.
You also want to be sure to include keyword search terms in your descriptions to make your videos easy to find by your target audience.
Should I Produce My Own Videos?
Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest.
If you have limited resources, you can shoot a video with your smartphone or an HD camera.
However you shoot the videos, you want to make sure that you upload new videos often.
If you can post a new and exciting video every week, you’ll be able to grow your views and subscribers quickly.
Should I Allow Comments on My Videos?
Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback.
You can have the comments displayed automatically, or only after you have approved them.
Starting a YouTube channel for your business is a great way to create brand awareness and grow your business.
Asking these questions before you start your channel can put you on the path for success.
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