If you’re looking for ways to grow your YouTube channel for your business, here are five easy steps to reach your goal.
YouTube has become one of the most visited websites online with more than 1.9 billion active users per month, and second only to parent company Google in terms of daily searches on the site.
On the surface, you might see YouTube as a place to watch music videos, tune into a favorite vlogger, or stream video games online, but it is so much more than that.
YouTube is an untapped goldmine for people to make money online quickly.
Have a Purpose
You need to have a clear objective and purpose for starting a YouTube channel.
It takes more time to grow YouTube channels compared to other social media platforms, but knowing why you want to create video content can help you stay on track when things don’t seem to be moving forward.
It is imperative that you know your purpose for starting a YouTube channel if you want to find success.
Optimize Your Video Descriptions and Titles
As the second largest search engine, the best way for your videos to be found on the platform is to make sure that your descriptions and titles are SEO optimized.
Determine the best keywords to use that are relevant to your industry and make sure to include them in your descriptions and titles.
You also want to look at what currently exists and what the top ranking titles are in your industry.
Use VidIQ and TubeBuddy for Your Video Tags
Just like with your descriptions, you want to make sure that all of your videos use keywords as their tags.
This will help to improve the discoverability of your videos.
Two tools that can help you with this process are TubeBuddy and VidIQ.
Both tools will provide you with recommendations for tags that you can insert into your videos as well as show you how your video ranks for set tags.
Use How-To Videos to Teach Your Audience
There are two reasons why people find themselves on YouTube, to be educated and entertained.
Rather than producing the same boring videos demonstrating your products or sharing your insight, why not create How-To videos to help educate your audience.
Think about what you can teach your audience and develop videos around your skills.
Outsource what you can’t do
If you don’t know how to edit video or don’t have the equipment to produce high quality video, hire someone who does.
If you need content, consider hiring someone who can shoot and edit videos for you and bring them in once a week.
It can be a lot cheaper than you think and will save you the time and frustration from doing it yourself.
YouTube has become a powerful tool for small businesses.
Following these five easy steps can help you grow your YouTube channel and find success.
Easy Ways to Grow Your Audience on YouTube
With six out of ten people preferring to watch videos online rather than surfing channels on the T.V., it makes sense why brands are trying to build their presence on the powerful video platform.
Unfortunately, because there are so many videos being uploaded to the site daily, it can be challenging to get the views for the videos that you worked so hard to create.
Fortunately, there are several easy ways to grow your audience on YouTube.
Create Quality Content
The most important aspect of your YouTube channel and the thing that will bring you success is the content you produce.
Growing your audience on YouTube is just like increasing your fanbase on Facebook or your blog readership.
It all starts with great content.
It is essential that you remember that your content has to be valuable, memorable, and engaging if you want to grow your subscriber list on YouTube.
Use Call-to-Actions in Your Videos
Placing call-to-actions within your videos can help to promote engagement with your viewers and grow your channel.
You can use annotations in your video to get viewers to subscribe to your channel, or you can edit them into the final video so that they can blend seamlessly into the content.
Create Custom Links
You should already have a subscribe button placed on your YouTube channel for your viewers to see.
To increase engagement and get more subscribers, you can also create a custom link to add to your channel.
You can experiment with different call-to-actions to see which one gets the most clicks.
Link Your Website or Blog
YouTube provides you with the ability to connect your company website or blog to your YouTube channel.
This can help to improve the search results as well as provides a way to verify your channel is the official representation of your brand on YouTube.
You can also add keywords that are related to your channel to help improve the visibility of your channel in the search results.
Create a Channel Trailer
YouTube lets you use a video as a welcome trailer for your channel.
A welcome trailer doesn’t have to be long, but it is an excellent opportunity for you to let people know what your channel is about.
Growing your YouTube channel doesn’t just mean doing some marketing and promotional work.
You have to create the best content that you can and make sure that it provides value.
Growing your audience will take some time and hard work, but it will be well worth the effort in the long run.
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